From One Overwhelmed Shopper to a Million Better Bottles
Our purpose is simple: Connect Everyday People to Wines They’ll Love.
Our mission? Help One Million People Choose a Better Bottle.
About us
Vinity was built for retailers and for the millions of shoppers who actually make up the bulk of wine sales. Not wine snobs, not collectors, but real people standing in front of hundreds of bottles, wondering what to pick.
While dozens of apps exist for enthusiasts, Vinity is the first system designed to put retailers in control and help average customers find a bottle they’ll love.
The result: more sales, happier shoppers, and a retail experience that feels effortless.
Our Story:
Vinity was born in the wine aisle. After watching a shopper panic-pick a bottle based purely on lable, the idea was uncorked. We could relate, we felt the same confusion as millions of shoppers: too many choices, too little guidance.
We realized retailers didn’t have a tool to bridge that gap, so we built one. Vinity was born to turn “I have no idea” into “This is the one”.
Our team of SaaS veterans, with decades of experience building retail technology for some of the world’s biggest brands, came together to solve it. With deep expertise in product, operations, and scaling enterprise solutions, we knew we could deliver something retailers could trust and shoppers would actually use. Vinity was born from that mix of real-world frustration and proven retail tech know-how.
Our Founder & CEO
Stacy Hamer, Founder & CEO of Vinity, is the former COO of a top-tier retail SaaS company where she spent 23+ years building enterprise-grade technology for billion-dollar retailers. Known for assembling high-performing teams and delivering complex solutions at scale, her leadership has supported over 20,000 store locations worldwide.
Stacy is also a genuine wine consumer, an “average connoisseur” who has faced the same shelf-side overwhelm as most shoppers. While she’ll always gravitate toward a Brunello or Barolo and has a soft spot for Italian wines, her vision for Vinity is grounded in helping all customers, not just enthusiasts, find a bottle they’ll love....not just a pretty label.
