From One Overwhelmed Shopper to a Million Better Bottles
Our purpose is simple: Connect Everyday People to Wines They’ll Love.
Our mission: Help One Million People Choose a Better Bottle.
About us
Vinity was built for retailers, and for the millions of shoppers who actually make up the bulk of wine sales. Not wine snobs, not collectors, but real people standing in front of hundreds of bottles, wondering what to pick.
While dozens of apps exist for wine enthusiasts, Vinity is the first system built to put retailers in control while helping everyday customers find a bottle they'll actually love.
The result: more sales, happier shoppers, and a retail experience that feels effortless.
Our Story:
Vinity was born in the wine aisle. After watching a shopper panic-pick a bottle based purely on the label, the idea was uncorked. We felt the same confusion millions of shoppers feel every day: too many choices, not enough guidance.
Retailers didn't have a tool to bridge that gap, so we built one. Vinity exists to turn "I have no idea" into "this is the one."
We're a team of SaaS veterans who've spent our careers building retail technology for some of the world's biggest brands. That mix of real-world frustration and proven retail tech experience is what shaped Vinity into something retailers could trust and shoppers would actually use.
Our Founder & CEO
Stacy Hamer, Founder & CEO of Vinity, spent 23+ years as COO of a top-tier retail SaaS company, building enterprise-grade technology for billion-dollar retailers. Her leadership has supported over 20,000 store locations worldwide, and she's known for building high-performing teams that deliver complex solutions at scale.
She's also a real wine consumer, an everyday connoisseur who's faced the same shelf-side overwhelm as most shoppers. She'll always gravitate toward a Brunello or Barolo, with a soft spot for Italian wines, but her vision for Vinity is grounded in helping every customer, not just enthusiasts, find a bottle they'll love, not just a pretty label.
