From One Overwhelmed Shopper to a Million Better Bottles

Our story

Vinity was born in the wine aisle. After watching a shopper panic-pick a bottle based purely on the label, the idea was uncorked: there had to be a better way to help people find wines they’ll actually enjoy.

Vinity is built for retailers who want to make wine shopping easier, smarter, and more enjoyable for their customers.

While the company is a startup, the team behind it brings decades of enterprise retail tech experience, a deep appreciation for wine, and a strong bias toward creating things that actually work.

If you’re a retailer ready to be part of that journey - we’d love to work with you.