Vinity takes the guesswork out of wine shopping with an easy, guided experience. Here’s how it works from scan to sip.
No App Needed. Wine Clarity In Just A Few Clicks.
Scan, Discover, Choose
Customers scan a shelf tag or table-side QR code, answer a few quick questions, and instantly get personalized wine recommendations tailored to their taste. No guessing. No overwhelm. Just a better bottle, every time.
Our Proprietary Flavor Index & Sweetness Scale
The tech behind the taste. At the heart of Vinity is our proprietary flavor engine: two custom-built indexes that map each wine by Body & Flavor and Sweetness levels. These aren’t generic categories - our scales are designed to reflect how real people describe and experience wine. It’s what turns a random shelf into a smart, guided experience.
Red Sweetness Scale From bone dry to very sweet, this scale helps customers understand how bold, fruity, or rich a red wine will taste - so they can choose with confidence.
White Sweetness Scale White wines can be crisp and dry or lush and sweet. This scale takes out the guesswork and guides customers to the right style for their taste.
Rosé Sweetness Scale From bone dry to sweet, this scale helps customers quickly understand the style of each rosé. It’s a simple way to match the wine to their taste and occasion.
Bubbly Sweetness Scale Sparkling wines range from bone-dry Brut Nature to rich Doux. This scale helps customers pick the perfect level of sweetness for any toast, treat, or Tuesday.
Red Body & Flavor Index From bright and juicy to bold and structured, this scale helps shoppers find reds that match their texture and taste preferences.
White Body & Flavor Index Whether crisp and mineral or rich and creamy, this scale guides customers to the white wines that feel just right.
Rosé Body & Flavor Index From tart and zesty to rich and aromatic, this scale captures the full range of rosé styles in a simple, visual way.
Bubbly Body & Flavor Index Light and bracing or lush and toasty, this scale makes it easy to pick the sparkling wine that suits every moment.
Tips, Cards & Learn-As-You-Go Tools
Education that meets people where they are. We believe wine should feel fun, not intimidating. That’s why Vinity includes snackable learning built right in like:
Quick tips on how to taste Bite-sized education on wine styles Cards that explain flavor terms (like what bold & structured or bone dry really means)
So even curious beginners walk away with more confidence.
