Vinity takes the guesswork out of wine shopping with an easy, guided experience. Here’s how it works from scan to sip.
No App Needed. Wine Clarity In Just A Few Clicks.
Your Shelves. Your Strategy. Your Flows.
Modular, Section-Based QR Experiences Create distinct QR flows by region, category or use case. Country, varietal, price point, low or no-alcohol, organic, sulfite free and more. Each with its own logic, prompts, and tone.
Lifestyle & Trend-Driven Merchandising Instantly spotlight lifestyle and trend-driven categories like better-for-you wines, RTDs, and low-or no-alcohol without changing shelf layouts or retraining staff.
Food & Wine Pairing Made Simple Guide shoppers by what is on the menu. Create pairing-based flows to remove guesswork and drive confident decisions.
Seasonal & Occasion-Based Merchandising Rotate prompts like “Rosés by the Pool,” “Thanksgiving Dinner Picks,” or “Holiday Crowd Pleasers” to match how customers actually shop throughout the year.
Discovery & Adventure Prompts That Sell Encourage exploration with experiences like “Show Me a Hidden Gem,” “Worldly Picks,” or “Something Different Tonight” without overwhelming the shopper.
Perfect for Tastings, Events & Limited Runs Use Vinity during in-store tastings, special features, or limited-time promotions to showcase wines digitally, even when space or staff is limited.
A Flexible Starting Point for Modern Shoppers.
Help customers choose based on mood, lifestyle, or curiosity. Easily adapt this flow for RTDs, low-alcohol, organic, or trend-driven collections.
Seasonal & Occasion-Based Prompts
Rotate prompts throughout the year - from summer sipping to holiday hosting - without changing shelf signage or resetting displays.
Discovery & Exploration Prompts
Invite shoppers to explore confidently with guided discovery paths like hidden gems, worldly picks, and value-driven favorites that feel curated, not overwhelming.
Section-based discovery that mirrors how wine shops are organized.
Region-led flows let shoppers explore confidently while keeping your shelves intuitive and easy to navigate.
Perfect for In-Store Tastings & Featured Flights
Showcase tasting lineups digitally so customers can explore each wine at their own pace, with or without staff guidance.
Meet shoppers where they’re comfortable - then help them trade up.
Price-based flows respect budgets while guiding customers toward better value, standout bottles, and confident upgrades.
Scan, Discover, Choose
Customers scan a shelf QR code or use a store tablet, answer a few quick questions, and instantly get personalized wine recommendations tailored to their taste. No app. No guessing. No confusion. Just a better bottle, every time.
Our Proprietary Flavor Index & Sweetness Scale
The tech behind the taste. At the heart of Vinity is our proprietary flavor engine: two custom-built indexes that map each wine by Body & Flavor and Sweetness levels. These aren’t generic categories - our scales are designed to reflect how real people describe and experience wine. It’s what turns a random shelf into a smart, guided experience.
Red Sweetness Scale From bone dry to very sweet, this scale helps customers understand how bold, fruity, or rich a red wine will taste - so they can choose with confidence.
White Sweetness Scale White wines can be crisp and dry or lush and sweet. This scale takes out the guesswork and guides customers to the right style for their taste.
Rosé Sweetness Scale From bone dry to sweet, this scale helps customers quickly understand the style of each rosé. It’s a simple way to match the wine to their taste and occasion.
Bubbly Sweetness Scale Sparkling wines range from bone-dry Brut Nature to rich Doux. This scale helps customers pick the perfect level of sweetness for any toast, treat, or Tuesday.
Red Body & Flavor Index From bright and juicy to bold and structured, this scale helps shoppers find reds that match their texture and taste preferences.
White Body & Flavor Index Whether crisp and mineral or rich and creamy, this scale guides customers to the white wines that feel just right.
Rosé Body & Flavor Index From tart and zesty to rich and aromatic, this scale captures the full range of rosé styles in a simple, visual way.
Bubbly Body & Flavor Index Light and bracing or lush and toasty, this scale makes it easy to pick the sparkling wine that suits every moment.
Tips, Cards & Learn-As-You-Go Tools
Education that meets people where they are. We believe wine should feel fun, not intimidating. That’s why Vinity includes snackable learning built right in like:
Quick tips on how to taste Bite-sized education on wine styles Cards that explain flavor terms (like what bold & structured or bone dry really means)
So even curious beginners walk away with more confidence.
